Strategic management Essay Example | Topics and Well Written Essays - 500 words - 5

Strategic management - Essay Example GM is utilizing the environmental principles to manage its supply chain, control and regulate the business functions, manufacturing processes and putting the vehicles on road. The principles that drive the policies of the company towards a green future are stated as follows: Reduction of waste: General Motors have recycled about 92 percent of materials in its manufacturing department. The company is reusing 97 percent of its waste so the landfill has reduced considerably. The remaining 3 percent of the waste is converted into energy. So it proves that nothing gets wasted at GM. The intention of General Motors to focus on environment is really appreciating and good. The company decided to invest $ 40 million in offsetting the carbon footprints. This is an initiative of the company to present a strong image to the investors. The stock prices would rise due to its strong position in the market. General Motors commitment towards the environment is twofold. It wants to produce cars that would offer great mileage and also reduce emission (AFED, 2011). By creating vehicles which are eco-friendly, GM would receive support from the government as well as attract eco-friendly buyers. It would also create new customer group for itself. The strategic decision of the company is to support the presidential administration for supporting the economy and also sell more cars which are fuel efficient. In the present scenario when the fuel prices are high, customers would be attracted towards the most fuel efficient